Pharmaceutical company, Abbott`s agreement in India to market Zydus Cadila drugs throughout India. An agreement like this allows each company to focus on what it does best. In this case, Cadila Cydus focuses on drug manufacturing, while Abbott India hones in the marketing of drugs. It is therefore proposed to conclude this partnership agreement, which contains the conditions agreed between the parties. Another form of co-branding is equal co-branding. Then, a company with more than one product simultaneously promotes its own brands. Another type of alliance is a strategic technology partnership. This type of strategic partnership includes working with IT companies to keep your business afloat. It can be a partnership between your web design company and a specific IT repair service that you always call in exchange for a reduced service price. It could also include partnering with a cloud-based storage platform to meet all of your file storage requirements. Planning and finding potential partners is essential. First, you need to identify the gaps you want to fill. The same applies when another company comes to you when it comes to reaching an agreement.
If the product or brand name is not something that would appeal to your customers, it would be better to pass it on. The financial stability of the other company is important. Its market growth and product execution strategies are equally important. They should also take into account the costs and benefits of the agreement. First of all, I would like to know why you want to conclude a strategic partnership agreement. Brand partnership or co-branding is a popular marketing technique that is used to transfer the success of a brand to partner brands. With co-branding, a partner offers its branded product in combination with another company`s branded product, for example. B a fast food that offers a branded toy with a meal. Co-branding can also occur when partners have physically combined their distinct branded products to create a unique new product, shared by partners.
B, like mixing a branded tooth tick with a branded mouthwash.